We pride ourselves on our in-depth knowledge of our specialist sectors as well as our understanding of the rapidly evolving media and PR landscape. London-based, our work reaches far beyond the traditional geographical boundaries.

Straight-talking, we are committed to maintaining our hands-on senior consultant approach. We care about our clients and are dedicated to delivering a consistently high level of service and outstanding results which positively impact the bottom line.


Pilot PR can deliver the following services:

  • An efficient London based press office
  • Impeccable industry and media contacts across the travel, spa and luxury lifestyle sectors
  • A senior hands-on consultancy approach
  • Strategic planning and highly-tailored campaigns
  • Brand development and expertise
  • 360 digital solutions
  • Digital and social media strategy and implementation
  • Website design, content creation and optimisation
  • Creative ideas that can be realistically implemented
  • Forward features monitoring & proactive pitching
  • Production of high quality media content, incl. press releases, blogs, etc
  • Media monitoring
  • Organisation of individual press visits and group press trips
  • Research and implementation of media promotions
    and competitions
  • Industry liaison and networking
  • Accountability and transparency: regular client liaison, reporting and campaign evaluation
  • Brand partnerships and events

the team

Charlotte Fraser

Director & Co-Founder

Charlotte is a Media Relations specialist with many years of experience across the Luxury Lifestyle,Travel, Spa, Health and Digital sectors, where she has held a number of senior management and board positions. She has overseen both UK and international campaigns for a wide range of clients including Abercrombie & Kent, Design Hotels, The Leading Hotels of The World, Taj Hotels, Resorts and Palaces, Sandals & Beaches Resorts and Fairmont Hotels & Resorts. In her early career she worked for Moët & Chandon, in a Hospitality PR, and went onto work on PR campaigns for Bell’s,

The Classic Malts, Hennessy Cognac and Pimm’s. A qualified Naturopath and Nutritionist (Dip NN, Dip AIT), Charlotte has a special interest in health, wellbeing and spas and has directed successful campaigns for the award-winning Mayr Health Spa, Ananda – in the Himalayas, and Grayshott Spa. She also wrote a nutrition column for Country and Town House Magazine (then Country House Magazine). Charlotte speaks French fluently having lived and worked in France for six years. She spent her early years in Kuala Lumpur, Malaysia, where her first few months residing with her family in a hotel sparked her lifelong affinity with hotels

Mandy Gore-Booth

Director & Co-Founder

Mandy has over 15 years experience in the luxury travel sector working across a variety of independent and corporate clients both in the UK and abroad. Mandy has led campaigns that include the successful launch of Swire Hotels‘ UK hotel group – Chapter Hotels, the Zagat London Restaurant Guides, The Mustique Company, Cap Maison, the opening of base2stay Kensington, as well as established hotel groups such as Sandals & Beaches Resorts, Sofitel Luxury Hotels, Raffles Hotels & Resorts and Fairmont Hotels & Resorts. Mandy then joined a leading Luxury PR agency to develop their fledgling travel division and drive new business. It was here that that Mandy joined forces with Charlotte to go on and set up Pilot PR. Originally from Jamaica, Mandy has lived in Canada, the US, Guatemala and Trinidad before settling in the UK. With a passion for her island home and the Caribbean in general, Mandy loves the adventure of travel almost as much as lying in a hammock on the beach.

Sarah Ashman

Writer & Researcher

Sarah is a highly experienced writer and blogger. Sarah assists Pilot with contributing ideas and articles to Pilot Life, as well as assisting Pilot with research and back office support.

Chris Johnson

Head of Digital & Branding

Operating from Barcelona, Bilbao and London, Chris is a Digital expert specializing in application development across multiple platforms, developing applications for mobile devices, tablets, browsers, desktop and TV. By knowing and understanding every detail of each of the disciplines and technologies, Chris is able to deliver intelligent, considered and creative solutions with the simple aim of meeting our clients’ objectives and their customers’ needs. Each project comes with different challenges therefore, over 10 years, Chris Johnson Studio has built up and is always adding to a network of the best developers in their field. Chris Johnson Studio can add value to projects whether they are concepts or full digital project deliverables. With digital content delivery being of great importance now, especially mobile, its essential that brands are well positioned across all digital platforms. Its no longer good enough just having a website that works on a PC: brands need to exist on mobile phones, tablets and TV etc. Chris is able to deliver this 360 digital solution. Chris has consulted for a wide range of travel, leisure & lifestyle clients including The Chedi Andermatt, Gestair, Habita Hotel and Treat Balham. Other clients include Warner Music (MWG Creative Licensing), Universal Music, Odabash, Rodial , Interbrand and Bold Creative. Chris also works very closely with Charlotte on QuickVox. His iPad App for Bold Creative and Harper Collins was selected Apple iPad App of the Week.





Pilot PR offers a bespoke “China Ready” PR programme. This is specifically designed for clients who are looking to launch their brand, or expand their customer base, as well as increase media exposure to attract audiences from key Chinese-speaking markets including Mainland China, Hong Kong and Taiwan.

Our China Ready service includes a physical and digital audit to ascertain how your brand presents in the Chinese-speaking markets, taking into account cultural difference, language and technical barriers, behavioural habits, mentality and expectations.

This can be supplemented with a top line media outreach programme to generate awareness, media exposure and sales traction in the key Chinese-speaking markets. The menu of services is scaled according to different marketing requirements.

Based in London, our China Ready team has impeccable media contacts across Mainland China, Hong Kong and Taiwan markets. The team is fluent in Cantonese, Mandarin and English.

To discuss our specialised China Ready programme and how best we can further support your business needs, email us at