In an exciting development, the award-winning British supplements brand, Arella, proudly announces the appointment of Dr Ioannis Liakas, a leading Harley Street aesthetician, as its official medical ambassador. This strategic partnership comes at a time when Arella is rapidly making waves in the wellness sector with its innovative, plant-based supplements.
About Dr. Liakas
Dr Liakas is a respected Fellow of the Royal College of Physicians and a Member of the British College of Aesthetic Medicine. He brings a wealth of knowledge and experience to the Arella team. As the brand’s new medical ambassador, Dr Liakas will be lending his expertise to support Arella’s mission of promoting health and wellness through science-backed, ethically sourced products. He will serve as a spokesperson, providing insights on topics such as collagen, vegan collagen, and the vital role of vitamins and minerals in supporting the body’s collagen production.
Reflecting on his new role, Dr Liakas shared, “It’s an incredibly exciting time to join Arella, especially amidst the momentum of several well-deserved awards and industry recognition. I am proud to represent a brand that is committed to delivering high-quality, effective supplements that not only taste great but are backed by rigorous scientific research. I look forward to helping more people discover the benefits of Arella’s products.”
“Dr Liakas has had a distinguished and illustrious career, both within the NHS and as a private practitioner, and we are thrilled to welcome him as Arella’s official medical ambassador,” said Laura Capewell, Founder of Arella. “His belief in the efficacy of our products and his enthusiasm as a champion for Arella are truly inspiring. We are excited to strengthen our relationship and provide our customers with enhanced confidence in choosing our products.”
Celebrating Success: Arella’s Recent Awards
Dr Liakas’ appointment follows a string of prestigious accolades for Arella’s flagship product, the Arella Collagen liquid supplement. This vegan-friendly supplement has earned notable recognition, including the ‘Best Vegan Collagen Supplement Brand 2024’ at the SME News’ UK Enterprise Awards. It also received the ‘Editor’s Choice Award’ from The Green Parent Natural Beauty Awards 2024 and was a finalist for the ‘Best Collagen Supplement’ at the Get the Gloss Wellness Awards 2024. Additionally, Arella was honored with a silver place for ‘Best Wellbeing Brand’ at the Universal Beauty Awards 2024.
Building on a Foundation of Trust and Integrity
Arella is not only recognised for its high-quality products but also for its commitment to sustainability and inclusivity. The brand has recently partnered with GenM, allowing it to use the MTick — a symbol that provides choice, trust, and respect to menopause shoppers. Furthermore, Arella has joined the Buy Women Built (BWB) community, which supports female-founded businesses. This year, the brand also achieved the coveted Vegan Trademark from the Vegan Society, further solidifying its position as a leader in ethical, plant-based supplements.
Innovation on the Horizon: New Products in Development
Arella’s commitment to innovation and consumer needs is evident in its upcoming product launches. In addition to its current offerings — Arella Collagen, Arella Pause, Arella Rise, Arella Energise, and Arella Dream — the brand is preparing to introduce new products, including gummies designed for teen skin and a super-food supplement developed in collaboration with lifestyle influencer and mental health campaigner, Malin Andersson.
The Arella Commitment: Holistic Health and Beauty
Founded by Laura Capewell in 2022, Arella’s products are driven by a holistic approach to health, inspired by Laura’s own journey with Crohn’s disease. The brand’s flagship product, Arella Collagen, features VeCollal®, a clinically-proven, plant-based ingredient that mimics human type 1 collagen, supporting skin health, joint function, and more, all while being kinder to the planet.
Laura explains, “My personal health journey led me to create a range of supplements that are not only effective but also plant-based and cruelty-free. At Arella, we are dedicated to continuous improvement, ensuring our products meet the highest standards of quality and sustainability.”
Discover Arella’s Plant-Based Supplements
With the recent accolades and the addition of Dr Liakas to the team, Arella is poised to continue its upward trajectory in the wellness sector.
Find out more about Arella here.
Pilot PR is an award-winning integrated public relations & communications agency working with established and emerging brands across the travel, luxury lifestyle, beauty, spa and wellness sectors. We are delighted to be the appointed beauty PR agency for Arella. Read more of our health and wellness content here.
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