The Alps Get a Glow-Up - Hotel Lürzerhof unveils a new era of alpine escape near Obertauern, Austria

Pilot PR is thrilled to be representing Hotel Lürzerhof, a luxury spa hotel located just outside the renowned ski resort of Obertauern in Austria’s Salzburger Land. Only an hour from Salzburg Airport, this family-run, eco-conscious retreat has been thoughtfully reimagined to offer guests an unrivalled blend of alpine adventure, world-class wellness, and gourmet dining. From its stunning 4,000 m² Premium Spa with six pools and panoramic mountain views, to seasonal menus showcasing the best of the region, Hotel Lürzerhof sets a new benchmark for sustainable luxury in the Austrian Alps.

Alpine Design Meets Modern Comfort

Blending the charm of an Austrian mountain lodge with sleek, contemporary design, Hotel Lürzerhof’s refurbishment captures both warmth and sophistication. Natural materials—stone, timber, and glass—connect guests to the surrounding alpine landscape, while spacious suites and lodges feature panoramic windows framing the Tauern Mountains. Lighting and textures create a sense of cocooned comfort after a day exploring the pistes of Obertauern or hiking the nearby high trails.

Pools, Saunas & Spa Serenity

The Premium Spa is more than a wellness facility—it’s an experience. Six distinct pools include:

• The Infinity Panorama Indoor Pool with wraparound mountain views

• A year-round outdoor pool for crisp alpine air dips

• Soothing whirlpools and plunge pools for post-sauna refresh

A variety of saunas—from herbal steam to Finnish dry heat—are complemented by expert-led Aufguss rituals, where aromatic steam infusions heighten the sauna’s therapeutic benefits. Guests can unwind in themed relaxation lounges, each designed for a different mood: quiet meditation, fireside warmth, or mountain-view daydreaming. It’s the perfect place to relax after an exhilarating day hiking, skiing or snowboarding in Obertauern.

Gourmet Journeys Rooted in the Region

Dining at Hotel Lürzerhof is a celebration of Salzburger Land’s seasonal bounty. The Luxury ¾ Board experience offers:

• A lavish breakfast spread with farm-fresh dairy, artisan breads, and alpine honey

• Afternoon snacks for hikers and skiers returning from the slopes of Obertauern

• Multi-course evening menus blending Austrian classics with modern culinary artistry

Local producers take centre stage, from cheese makers in the Lungau Valley to trout from nearby alpine streams. Paired with Austrian wines, each dish is a taste of the region’s heritage and innovation.

Adventure in Obertauern in Every Season

Whether blanketed in snow or bathed in summer sunshine, the surroundings of Hotel Lürzerhof offer year-round adventure:

• Winter: Skiing in Obertauern, cross-country trails at the Gnadenalm, and snowshoe treks

• Summer: Guided alpine hikes, e-mountain biking, and refreshing wild swimming spots

• All Year: Spa days, scenic drives, and cultural trips to Salzburg

The hotel’s proximity to Obertauern ensures guests can enjoy one of Austria’s most snow-sure ski resorts while returning to the peace and space of a luxury alpine retreat.

The Gnadenalm: Your Private Mountain Hut Experience

Just a few minutes from the hotel, the Gnadenalm is Hotel Lürzerhof’s very own traditional mountain hut — an exclusive retreat nestled in a picturesque high valley at 1,250 metres above sea level. In summer, the Gnadenalm becomes the setting for guided hikes, fondue evenings and VIP-style mountain breakfasts. In winter, it transforms into a magical alpine playground with cross-country skiing, snowshoeing, tobogganing, and horse-drawn sleigh rides through snow-covered trails. A rustic indoor restaurant serves hearty regional dishes, while the surrounding meadows and fire-lit terraces offer space to relax and take in the mountain views.

Eco-Conscious at the Core

The Lürzer family’s commitment to sustainability runs deep. Hydroelectric power and biomass heating support the hotel’s energy needs, while careful sourcing ensures minimal environmental impact. By blending ecological mindfulness with high-end hospitality, Hotel Lürzerhof offers guests a guilt-free way to enjoy the Alps in style.

Where Alpine Soul Meets Contemporary Style

What truly sets this Salzburger Land hotel apart is its blend of authenticity and elegance. Owned and operated by the Habersatter family for generations, the resort embodies heartfelt Salzburg hospitality — offering guests not just a luxurious stay, but a genuine connection to the landscape, the people, and the alpine way of life.

Rooms start from €191 per person per night, including the Luxury ¾ Board and full access to the Premium Spa. For the ultimate experience, book a spa suite with private sauna and balcony.

Find out more about Hotel Lurzerhof here.

Pilot PR is an award-winning integrated public relations & communications agency working with established and emerging brands across the travel, luxury lifestyle, beauty, spa and wellness sectors. We are delighted to be the appointed Communications & PR agency for Hotel Lurzerhof. Read more of our travel, health and wellness content here.