Pilot PR
- Sep 22, 2020
- 4 min read

Safestay Has Designs On Transforming The Hostel Market, Offering The Best Beds In The Business

Safestay - the owner and operator of 18 hostels in 15 cities across 11 European countries - is synonymous with offering safe, stylish and great value accommodation. Design lies at the heart of the Safestay brand and the team is proud to offer the best beds in the business with one-of-a-kind, custom-made bunk beds.

The Safestay team is set on a mission to change how people view hostels; redefining the hostel experience and transforming this sector of the market, one unique space at a time. The recent €310k refurbishment of Safestay Brussels is testament to this approach, putting Safestay at the forefront of the modernisation of the hostel market over the last five years. Designed to attract a broad community of guests, Safestay offers super-comfortable stays hosted by friendly staff in statement buildings in great city centre locations across Europe.

Best Bunks in the Business

What sets Safestay apart from the competition is its relentless pursuit of a great night’s sleep: the holy grail of any hostel stay. Safestay’s one-of-a-kind bunk beds, custom-designed by a leading British manufacturer, are in a league of their own. The frame itself is unique to Safestay – and comes in aubergine or white – with a ladder designed at just the right pitch and height between the two beds to enable generous ease of access. Each has a memory foam mattress that is not only comfortable, but also hygienic and durable. Individual grey or aubergine coloured blackout curtains wrap around each bed to offer privacy, and a reading light - with inbuilt USB charging plug – adds to the clever features.

The devil is in the detail with Safestay – reading lights are in just the right spot so that others aren’t affected by any late-night reading; blackout curtains afford a level of privacy that is hard to come by in a hostel dormitory setting; and the pitch of the ladder and head height of the bunks make perfect ergonomic sense.

Safestay’s single and double beds are equally well-designed, have memory foam mattresses and are flanked by chic simple wood and exposed metal bedside tables, and a matching writing desk. Private rooms at Safestay also feature TVs and tea and coffee making facilities.

If the thought of a hostel bathroom fills you with horror, fear not, Safestay’s bathrooms are scrupulously clean and bright. The full Safestay portfolio is set to have a refresh in line with the Glasgow property, whose bathroom is now decked out in Wet Walls Works’ stone effect Carrara Blanco and grey marble wet walls, Altro vinyl floors and shiny chrome fittings. Safestay’s bathrooms are a cut above.

Safestay marries all the vital tick-list items (blackout curtains; individual lockers for all guests; super-fast WiFi and the highest levels of cleanliness that one can expect in this Covid era) with clever design quirks and stylish interiors. Mood-lit corridors, exposed pipework and metallic accents on furniture give a flavour of industrial chic throughout each Safestay property. This contemporary urban vibe is also reflected in the look and feel of Safestay’s communal areas – most notably at the popular graffiti-walled Bar 50 in Edinburgh, rooftop terrace Sagasta 22 in Madrid, and the games room overlooking the gardens at Holland Park with its a bespoke digital wall-covering of the Queen’s face made up of tiny photographs of London – to list just a few stand out features.

New Booking Engine Platform

This tech-savvy brand has also just launched a brand new booking engine platform modelled on the airline industry. A first for the hostel sector, Safestay’s platform allows guests to have pricing visibility which display’s the date’s lowest price, right inside the calendar. Search results show 3-day pricing for both check-in and check-out dates for greater flexibility. Another industry first is their new cart system which allows for different stay dates to be booked in the same transaction.

Safestay also offers online check-in, contactless vending machines and keyless entry to guest rooms. Further still, Safestay aims to be cashless by 2020 making a stay at any of their 18 properties both easier and safer.

“Safestay prides itself on innovation, and the design of our properties reflects our ongoing commitment to continual growth and change. From our custom-made beds and chic bathroom facilities to the cool, contemporary vibe of our communal areas, bars and rooftops, we are determined to redefine the hostel experience. Every decision we make is informed by design, whether it comes to interior styling or tech infrastructure.” says Safestay’s COO, Nuno Sacramento.

Safestay’s Head Of Brand, Maria Moreno adds: “It’s been great fun leading the charge to find the best bed in the business! You wouldn’t believe the time and effort that the team have put in to clinch that perfect combination of comfort, practicality and safety. We’re delighted with the result and look forward to welcoming many a guest for an unrivalled night’s sleep at Safestay.”

Safestay hostels are located in Athens, Barcelona (three hostels), Berlin, Bratislava, Brussels, Edinburgh, Glasgow, Lisbon, London (two hostels), Madrid, Pisa, Prague, Vienna, York and Warsaw. Further sites in Paris and Venice are under development.