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Historic Hotel Böglerhof unveils new spa and wellness offering in the heart of the Austrian Alps

One of the oldest and most prestigious hotels in South Tyrol’s beautiful Alpbach village, the 76-room Hotel Böglerhof, offers over 500 years of compelling history amid the spectacular Austrian mountains. From winter sports to year-round spa and nature breaks, family-run Hotel Böglerhof combines rich heritage with innovative wellness offerings thanks to an ambitious new addition for 2024.

Hotel Böglerhof_Luxury Austrian Hotel

Pilot PR is delighted to have been appointed as Hotel Böglerhof’s travel PR agency as this luxury hotel in Austria invites a new generation of holidaymakers to discover wellness in the mountains, year-round. Opening in January, the all-new stand-alone Böglers Lodge sees the addition of a multi-purpose wellness complex that will house four new wellbeing suites and four penthouses as well as a state-of-the art adult spa and a stand-out outdoor pool integrated into a natural swimming pond – all of which are designed to take advantage of the stunning mountain views.

A heritage hotel

The exciting new expansion is just the next evolution in Hotel Böglerhof’s rich history. As an established pillar of Alpbach tourism, with roots dating back to the 15th century, the 76-room Hotel Böglerhof is at the heart of Austria’s ‘most beautiful village’ and has long welcomed guests to enjoy its stunning mountain location in the Kitzbühel Alps, just 45 minutes northeast of Innsbruck.

A new level of luxury

The Spa at Böglers Lodge, opening in January, will also feature four new treatment rooms manned by experienced therapists offering signature treatments using renowned natural skincare brand, Pharmos Natur, and a dedicated yoga studio with a regular programme of instructor-led classes. True to their Tyrolean roots, there are also a host of steam and sauna options including the dramatic ‘Event Sauna’, an infrared cabin, a bio sauna, and a steam bath, all offering the chance to soothe muscles, promote vitality, and enhance wellness in sophisticated surroundings.

The eight new bedrooms within Böglers Lodge offer luxurious living spaces and come with stand-alone bathtubs and spacious balconies. The Penthouse Suites also feature decadent outdoor beds for sleeping under the stars. The soothing, neutral interiors of the new Böglers Lodge are cleverly applied to elevate and complement this historic hotel’s traditional style.

A British favourite

Hotel Böglerhof has a long history of welcoming British guests, ever since the British Army was stationed nearby in Germany in the 1950s. They chose Alpbach for its excellent skiing and, inspired by the beauty of the valley, Major Billie Patterson and his wife Dinny founded the Alpbach Visitors Ski Club, which was the only English ski club in mainland Europe. This special connection with the British Army endured for decades, with up to 600 members visiting Alpbach at peak times during the 1970s. And today, English is still widely spoken across the valley and the British are fondly welcomed.

A natural escape

Hotel Böglerhof’s approach is underlined by its pure nature concept, with a focus on what is local and natural by embracing the Great Outdoors.

A sustainable lifestyle runs through every element of the hotel. It ranges from the local wines and fresh, seasonal mountain produce served at Fuggerstube restaurant - awarded three toques by the prestigious Gault & Millau guide - to natural, organic products used in the Vitalquell spa, and the adventure programme crafted to make the most of the stunning natural landscapes on the hotel’s doorstep.

A family choice

As a family-run establishment, Hotel Böglerhof offers a fantastic programme of activities for families to enjoy throughout the seasons. Mountain bike rides for children or exploring the forest on guided trails are a great way to create childhood memories. The hotel also provides a variety of facilities to keep children entertained, from a kids’ club with a playroom and interactive activities for the little ones to a chill-out lounge for teens. Families are also welcome to try their skills on the ski slopes, explore the nearby bathing lakes, adventure playgrounds, and toboggan courses.

Grand Plans

To showcase this unique heritage hotel, and pure nature resort, Hotel Böglerhof has proudly partnered with Pilot PR to showcase the breadth of holidays and experiences to be enjoyed year-round. With enhanced spa facilities and sumptuous new accommodation options, Hotel Böglerhof is once again setting the standard for luxury hotels in Alpbach, promising a nature-rich retreat for all seasons.

For further information and reservations visit

Pilot PR is an award-winning integrated public relations & communications agency working with established and emerging brands across the travel, luxury lifestyle, beauty, spa and wellness sectors. We are delighted to be the appointed Travel PR agency for Hotel Böglerhof.


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